Theobroma Systems is now officially part of Cherry SE
Theobroma Systems Design und Consulting GmbH has been operating under the name Cherry Embedded Solutions GmbH since March 2024.
About the CHERRY brand
CHERRY Press
Here you will find the latest news and informative press material from CHERRY.
Latest news
CHERRY XTRFY presents K5V2 Compact gaming keyboard at gamescom LAN
CHERRY XTRFY presents its new K5V2 keyboard – the first with the new mechanical MX2A full-size switches.
Site layout faster than planned
Cherry sites in Auerbach and Zhuhai to become global innovation cen-ters with engineering expertise.
CHERRY XTRFY reveals entire range of new gaming products at CES
After CHERRY’s acquisition of XTRFY and the introduction of the CHERRY XTRFY gaming brand in 2023, the renowned manufacturer of components and…
Nicole Schillinger is joining Cherry SE as Senior Vice President Investor Relations
As of January 1, 2024, Nicole Schillinger took over responsibility for Investor Relations at Cherry SE [ DE000A3CRRN9] in a new role. She takes over…
Introducing CHERRY's KC 200 MX: Elevate Your Typing Experience with the new MX2A Switches
CHERRY announced its first keyboard featuring their recently launched MX2A mechanical switches, the KC 200 MX.
Theobroma releases JAGUAR, a Single-Board Computer dedicated to autonomous mobile robots
JAGUAR SBC-RK3588-AMR is specifically designed for use in robust and reliable autonomous mobile robots (AMR). Typical applications include industrial…
The new CHERRY KW 3000 in full-size design: quiet, durable, easy to use.
Proven quality at a good price/performance ratio: CHERRY launches the KW 3000, a new keyboard that combines exactly that.
CHERRY KW 7100 MINI BT: Minimalist multi-device keyboard with focus on flexibility and mobile working
CHERRY presents the KW 7100 MINI BT, another compact companion for mobile working. The slim keyboard shines with a particularly minimalist design,…
CHERRY MX2A: EXCEEDING EXPECTATIONS – THE ULTIMATE IN MECHANICAL SWITCH DESIGN
CHERRY MX is proud to announce the MX2A, by far the best MX full-size switch thanks to some significant enhancements. This evolution, designed for…
Hans-Peter Ripper joins Cherry SE as Senior Director Business Steering and Optimization
As of August 16, 2023, Hans-Peter Ripper will strengthen the corporate management of Cherry SE [ISIN: DE000A3CRRN9] in this newly created function at…
CHERRY MX Experience Box and MX Switch Kit: A wide selection of MX switches to experience, collect and customize
CHERRY offers with the new MX Experience Box all currently available switches in an attractive and informative packaging.
CHERRY KW X ULP: Ultra slim and mechanical – the best of both worlds
CHERRY introduces the KW X ULP. This brand-new keyboard combines all the advantages of a mechanical keyboard with the aesthetics of modern slimline…
CHERRY INITIATES GLOBAL CAMPAIGN FOR GAMING BRAND CHERRY XTRFY
For its recently launched gaming brand CHERRY XTRFY, German mechanical key switch champion CHERRY boosts the brand’s market entry with an extensive…
INTRODUCING CHERRY XTRFY – THE FUTURE OF GAMING PERIPHERALS
CHERRY presents CHERRY XTRFY, the group's new gaming brand.
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About CHERRY
American Entrepreneurship coupled with German Engineering encompasses the history and future of CHERRY. Immerse yourself in CHERRY's long history and find out more about our company.