CHERRY XTRFY partners with Emil “HeatoN” Christensen

02/2026 - 返回概述

CHERRY XTRFY is proud to reunite with one of the true pioneers of competitive gaming.

Emil “HeatoN” Christensen is a global esports icon and a foundational figure in the history of Counter-Strike. As an eight-time world champion and one of the most influential players of all time, HeatoN was the first person ever inducted into the Esports Hall of Fame.

HeatoN’s connection with Xtrfy dates back to the early days of the brand, when he played a key role in making Ninjas in Pyjamas the first team to have its own gaming gear brand. The M3 HeatoN was one of Xtrfy’s first mouse releases. Over the coming year, he will collaborate with CHERRY XTRFY as an ambassador, representing the brand while contributing through product testing and feedback.

“It feels great to be working with CHERRY XTRFY. Over the years, I’ve always come back to using their products for the quality and performance, but also because of the people behind the brand. It’s a company I genuinely believe in and can stand behind. Being able to contribute my experience, test products, and help shape future development also feels like a natural step, and something I’m truly excited about”, says Emil ”HeatoN” Christensen. 

“It’s great to welcome HeatoN back to CHERRY XTRFY. Emil is not only one of the most legendary players in the history of esports, but also an important part of the history of our brand. From being part of Xtrfy a decade ago to representing CHERRY XTRFY in 2026, Emil is part of both our legacy and our future”, says Joakim Jansson, Director of Product Management at CHERRY and co-founder of Xtrfy. 

About CHERRY XTRFY

CHERRY XTRFY creates gaming gear shaped by real experience. With CHERRY’s German engineering and legendary switches, Xtrfy’s Swedish design and esports roots, and years of input from pro players, every product is made to perform under pressure.

We see our gear as sports equipment, built for precision, speed, and consistency. From uniquely shaped mice to ultra-responsive keyboards, every detail is refined for competitive play. And with real personalization options, from swappable mouse shells to fully customizable keyboards, you can fine-tune both performance and style.

Pro-level equipment. Made for gamers everywhere.