CHERRY is Germany’s No. 1 in Customer Satisfaction in the Gaming Peripheral Segment

07/2025 - 概要に戻る

Independent DtGV Study Names CHERRY Best Brand 2025/26

Auerbach, July 22, 2025 – CHERRY, the renowned manufacturer of computer accessories, has been awarded 1st place in the category of customer satisfaction in the gaming peripherals segment as part of the independent consumer survey “German Customer Award 2025/26 – Germany’s Best Brands” conducted by the DtGV (German Association for Consumer Studies).

In this comprehensive study, a total of 2,362 brands across 167 product categories were evaluated through more than 465,000 individual consumer ratings. Brands were assessed based on three key criteria: customer satisfaction, quality, and value for money.

“This award affirms our ongoing commitment to excellent product quality and genuine added value for our users,” explains Tanja Knahn, Head of Brand & Communication at CHERRY. “We’re especially pleased that the brand’s positive perception from the customer’s point of view also includes the CHERRY XTRFY sub-brand for gaming, and that CHERRY compares so favorably against major competitors. This is wonderful recognition for our team and a great motivation.”

The study was conducted online between April and May 2025 and thus reflects a current snapshot of brand perception and evaluation by consumers in Germany. In addition, CHERRY is among the brands with “Outstanding Customer Satisfaction” in a cross-category comparison—an honor awarded only to the top 20% of all evaluated brands.